| Call Number | 16130 |
|---|---|
| Day, Time & Location | View Class Schedule & Location in Vergil |
| Points | 1.5 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Jonathan Gordon |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | During this three-day workshop, internationally acclaimed author, innovator and Professor, Dr. Deepak Chopra and media entrepreneur and Professor, Sharad Devarajan, will lead the class in exploring new social paradigms for how entrepreneurs, businesses and marketers can interact with their customers and communities and develop their own story and brand. Dr. Chopra will share strategies for how businesses can promote creativity, innovation and social well being into the DNA of their organizations and marketing efforts. Students will engage in active workshops, partnering in teams to develop disruptive, world-changing, ideas that can not only become self-sustaining and profitable, but also socially conscious and transformative. Various speakers will be brought into the class to explore areas of cause driven marketing, story driven marketing and social entrepreneurship. |
| Department | MARKETING |
| Enrollment | 29 students (74 max) as of 5:06PM Sunday, August 9, 2026 |
| Subject | Marketing |
| Number | B8647 |
| Section | 001 |
| Division | School of Business |
| Open To | Business, Engineering:Graduate, Journalism |
| Section key | 20263MRKT8647B001 |